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Trust Center

How TrustSeal measures trust: the methodology, standards, framework, and the signals behind every score.

On this page

  1. Trust methodology
  2. Verification standards
  3. Trust framework (the five bands)
  4. Signal library
  5. Confidence & coverage
  6. Programmatic access

Trust methodology

TrustSeal converts verifiable evidence into an explainable trust score (0–100) and a trust band. We start from proven domain ownership, then evaluate independent signal categories and combine their sub-scores under published weights. Every score is explainable: the public seal page shows the per-category breakdown and the per-signal evidence behind it.

Verification standards

  • Ownership is proven cryptographically via a unique per-claim DNS TXT token — not self-assertion.
  • The first account to verify a domain owns it within TrustSeal; tokens expire.
  • Verdicts are server-authoritative and re-checked over time; clients cannot alter their own score or band.
  • Clean verdicts are cached briefly and risky verdicts longer, so a freshly-weaponized domain cannot hide behind a stale good score.

Trust framework (the five bands)

  • Verified — ownership confirmed, signals strong.
  • Established — solid, consistent reputation history.
  • Limited — verified but with thin or new signals.
  • Caution — anomalies detected; review before transacting.
  • Risk — blocklist or impersonation signals; high risk.

Signal library

Signals are grouped into categories, each contributing a sub-score:

  • DNS — resolution, mail (MX), and email-auth records.
  • SSL/TLS — certificate validity, validation level, and age.
  • Reputation — blocklist providers and intelligence-graph signals.
  • WHOIS — domain age and registration data (where available).
  • Impersonation — look-alike / brand-impersonation patterns.
  • Legitimacy & web — site presence and consistency signals.

Confidence & coverage

Each verdict carries a confidence level reflecting how much signal coverage was available. A partial verdict (some categories not yet assessed) is labelled as such — TrustSeal never implies more certainty than the evidence supports.

Programmatic access

The methodology is queryable: the public Trust API (GET /api/trust/{domain}) returns the status, trust level, score, confidence, full breakdown, and signals as JSON. See the Documentation for details.

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